Personal Branding

No, no not that sort of branding, I’m talking about Building the Brand of You.  It’s all about Personal Branding.

What is Personal Branding?  Personal Branding is about who you are.  How you are perceived and what you want to achieve.  For all you Packaging Technologists out there it’s your “self-packaging”.

I know, gulp!  It’s very daunting as an introvert living and breathing in an extroverted world to put yourself out there for the world to see however as Laura Lake the editor and director of About.com so eloquently quoted:

“Personal Branding is not only for the entrepreneur that owns their own business, but it’s the secret sauce that can make you stand out of a stack of resumes.”

Laura goes on to say:

“If you don’t develop your personal brand others will do it for you.  Personal Branding is the proactive way of controlling your career development and how you are perceived in the market place.”

As technology advances never before has it been more important to take control of the personal and professional picture the world gets to see of you.  Moving out of your comfort zone can be daunting but the rewards are worth the risks.

Where to start?  Here at Lawson Williams we have a great road map to help you “Create your own Personal Branding Strategy.”  Contact me: raewyn@lawsonwilliams.co.nz or even better still connect with me via LinkedIn.  You can see me walking the talk with my newly created profile taking shape before your very eyes and yep, I’d even love your feedback.

But wait… Who am I?  I am Raewyn Brown:  You’ll find me on LinkedIn and as a novice Tweeter @raewynbrownNZ.  I have over 15 years experience in all aspects of the Recruitment Industry and I don’t mind saying out loud, “I’m comfortable in my own world perhaps a little quirky in others.”